Every business knows that staying front of mind is imperative to success; you need to be the go-to guys for your niche. You may already use social media to try and achieve this, but is influencer marketing part of your strategy? What difference could it make to brand...
A digital marketing strategy is an important part of the overall marketing mix of a business regardless of its size and whether or not it’s doing business online. Small business marketing for a local company can include many offline local advertising methods, but it...
According to Search Engine Journal, results on page 2 of a Google search have less than a 1% click-through rate (CTR). It’s crucial to have a paid digital advertising strategy – one that will keep you in front of your customers. A paid digital advertising strategy...
If you have a thriving offline business, you are no stranger to marketing. However, the strategies for driving traffic to your online store can be a different challenge altogether. With your online store, you’ll be able to reach more prospective customers than ever...
Social media and politics: 10 best practices for campaigns to know Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Posts and comments represent the modern-day...
What is Email Marketing? Email marketing is a marketing strategy that converts prospects into customers and turns one-off customers into repeat customers. The Importance of Email Marketing Despite the growth of social media email remains the most effective way to...
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