Zany Marketing


Author: Zany Marketing

07 . 06 . 2021

Different types of Websites

Paying attention to website design is crucial to building your business. There are now nearly 1.7 billion websites online, which provide a lot of different types of websites to study, but also a lot of confusion over which type and design will actually work best for you.

As a designer or small business owner, you need to be familiar with all the different kinds of web pages out there, so you can decide which will meet your needs. Studying what competitors chose and conducting testing allow you to create the perfect format for each brand and their customer base.

Here are the 5 different types of websites:

1. Institutional Websites

An institutional website is a website designed to represent the identity of a business or institution on the Internet.

There are many reasons why a business might want to be visible on the Internet, including public perception of its size, sophistication, modernity, connectedness, customer service and reliability – and typically to encourage enquiries from potential customers or partners.

It is still the case that not all active businesses have an Internet presence. Some tradespeople may get enough business through word-of-mouth recommendations and through contracts with established contacts to feel no need to advertise their services on the Internet with their own website.

It is more important to have your own website if your business has or seeks to recruit employees, is seeking to attract contracts and sales by advertising itself online, or needs to represent its services in a professionally presented and modern way to its target market. It is still often the case that someone will inspect your website even if they have received a personal recommendation to use your services.

2. E-commerce websites

An e-commerce website is an online shopping destination where users can purchase products or services from your company.

A robust e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases.

An easy way to get started is through a full-solution, e-commerce platform. Your team can easily update online inventory and list new products. Plus, because the system is interconnected, sales, logistics and marketing are all kept apprised on what’s working well. On the design front, e-commerce platforms offer several templates that match the needs of nearly any business type.

3. Data Visualization Websites

A data visualization website is an online database where you can access and, sometimes,

compare data about a specific topic.

A good data visualization website makes it easy to find and analyse a lot of data, allowing you to draw your conclusions.

To build such a project you need to develop a nice looking data visualization template. It should be well organized so users can find what they are looking for and share it. Good examples of such websites are PORDATA and EyeData.

4. News Websites

A news website features articles, photos and videos that are informational and educational. In the last twenty years, the news industry has changed from a print-only platform to largely digital format. The news website type works well for informational websites, particularly publications from universities and organizations.

As you think about creating a news site, start by building a basic framework. Users should see a similar layout no matter what day they land on your homepage, and each article must have a similar layout and navigation. Keep in mind how responsive the overall design is to different screen sizes to make sure your content is easily readable both on desktops and smartphones.

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