by Zany Marketing | Sep 13, PM | EN-GB
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift...
by Zany Marketing | Sep 06, PM | EN-GB, Marketing, Strategic Marketing
Back when print publishers first started moving online, they soon discovered they needed a way to generate some revenue, so they looked at the main revenue model they’d been using in print — advertising — and aimed to replicate that in the online world. Display ads...
by Zany Marketing | Aug 30, PM | EN-GB, Strategic Marketing
You can fix your KPIs or you can fix your budget. They can’t both be fixed. Digital marketing KPIs are used by companies of all sizes to measure their marketing results. In this guide, you’ll find 37 marketing KPIs that every business should track. It is often said...
by Zany Marketing | Aug 23, PM | EN-GB, Marketing, Marketing Mix
Pricing your products and services can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing...
by Zany Marketing | Aug 16, PM | Strategic Marketing, EN-GB, Marketing
In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you that brand activation is much more than an industry buzzword. In the past, it was merely considered...
Recent Comments