If you have a thriving offline business, you are no stranger to marketing. However, the strategies for driving traffic to your online store can be a different challenge altogether. With your online store, you’ll be able to reach more prospective customers than ever...
Gamification techniques are now being used for various applications like corporate learning, health industry, induction training for skill learning, HR sectors, education, marketing, environmental consciousness, etc. Gamification techniques are now being used for...
The 7 types of logos (and how to use them) A logo is an image that symbolizes your business. But did you know there are 7 different types of logos? Though they’re all a combination of typography and images, each type of logo gives your brand a different feel. And...
Social media and politics: 10 best practices for campaigns to know Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Posts and comments represent the modern-day...
1. Define your buyer persona. 2. Identify a persona group to engage. 3. Prepare research questions for your market research participants. 4. List your primary competitors. 5. Summarize your findings. 1. Define your buyer persona Before you dive into how customers in...
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