Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this...
Gamification techniques are now being used for various applications like corporate learning, health industry, induction training for skill learning, HR sectors, education, marketing, environmental consciousness, etc. Gamification techniques are now being used for...
Marketing Mix and the 4Ps of Marketing The marketing mix is a tool for considering the different elements needed to promote a brand or a product/service. This is one of the most important concepts in marketing. After all, what is marketing? Many marketing students...
Inbound Marketing The objective of inbound marketing is to grow a brand by building relationships with customers and prospects. To do this, we build lasting and meaningful relationships. We must offer value and empower people to contact us at any stage of the...
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