by Zany Marketing | Aug 23, PM | EN-GB, Marketing, Marketing Mix
Pricing your products and services can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing...
by Zany Marketing | Jun 14, PM | Ecommerce, EN-GB, Marketing, Marketing Mix, PPC, Social Media
A digital marketing strategy is an important part of the overall marketing mix of a business regardless of its size and whether or not it’s doing business online. Small business marketing for a local company can include many offline local advertising methods, but it...
by Zany Marketing | Feb 14, PM | Educational, Marketing, Marketing Mix
Marketing Mix and the 4Ps of Marketing The marketing mix is a tool for considering the different elements needed to promote a brand or a product/service. This is one of the most important concepts in marketing. After all, what is marketing? Many marketing students...
by Zany Marketing | Jan 24, PM | EN-GB, Marketing, Marketing Mix, Outbound Marketing
What is Traditional Marketing? Traditional marketing is any form of marketing that is not online. That is: printing, radio, direct mail, telephone and others as billboards. From newspapers to radio and then television, these platforms have always been used to approach...
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