by Zany Marketing | Aug 02, PM | EN-GB, Influencer Marketing, Outbound Marketing, Social Media
Every business knows that staying front of mind is imperative to success; you need to be the go-to guys for your niche. You may already use social media to try and achieve this, but is influencer marketing part of your strategy? What difference could it make to brand...
by Zany Marketing | Apr 12, PM | Marketing, Outbound Marketing, Strategic Marketing
1. Partner with companies that emit trust Some brands have worked really hard to get to where they are. Think of any big name like Toyota, Microsoft, or Nivea. Everyone knows these brands and most find them trustworthy. Why not leverage their strong presence to push...
by Zany Marketing | Feb 21, PM | Marketing, Outbound Marketing, SEM
Advertising, at its core, is about winning people’s hearts. For a long time we had no data to measure precisely when this happened. When we buy an advertisement, in a newspaper or in a magazine, we can only calculate its circulation and make hypotheses regarding...
by Zany Marketing | Feb 07, PM | SEO, Educational, Inbound Marketing, Outbound Marketing, PPC, SEM
Inbound Marketing The objective of inbound marketing is to grow a brand by building relationships with customers and prospects. To do this, we build lasting and meaningful relationships. We must offer value and empower people to contact us at any stage of the...
by Zany Marketing | Jan 24, PM | EN-GB, Marketing, Marketing Mix, Outbound Marketing
What is Traditional Marketing? Traditional marketing is any form of marketing that is not online. That is: printing, radio, direct mail, telephone and others as billboards. From newspapers to radio and then television, these platforms have always been used to approach...
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