by Zany Marketing | Jun 21, PM | SEM, EN-GB, PPC, SEO
Not sure whether your business would benefit more from PPC or SEO? Here we will break them both down, providing insight into where they fit within your marketing plan. A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a...
by Zany Marketing | May 31, PM | EN-GB, Marketing, PPC, SEM, Social Media
According to Search Engine Journal, results on page 2 of a Google search have less than a 1% click-through rate (CTR). It’s crucial to have a paid digital advertising strategy – one that will keep you in front of your customers. A paid digital advertising strategy...
by Zany Marketing | Feb 21, PM | Marketing, Outbound Marketing, SEM
Advertising, at its core, is about winning people’s hearts. For a long time we had no data to measure precisely when this happened. When we buy an advertisement, in a newspaper or in a magazine, we can only calculate its circulation and make hypotheses regarding...
by Zany Marketing | Feb 07, PM | SEO, Educational, Inbound Marketing, Outbound Marketing, PPC, SEM
Inbound Marketing The objective of inbound marketing is to grow a brand by building relationships with customers and prospects. To do this, we build lasting and meaningful relationships. We must offer value and empower people to contact us at any stage of the...
by Zany Marketing | Jan 31, PM | EN-GB, PPC, SEM, SEO
Social network marketing is important for companies of any size, but what it really is and how we can use it in the best possible way. This week we will discuss the importance of search engine marketing, especially paid campaigns (PPC) and website optimization for...
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