by Zany Marketing | Jun 28, PM | EN-GB, Design, Marketing, Strategic Marketing
So the first thing I would say with this, is that these steps or stages, are iterative (they are not necessarily in a linear fashion). So sometimes you’ll go back and forth between each of these different stages. So having said that let’s go into the first part. 1....
by Zany Marketing | Jun 21, PM | SEM, EN-GB, PPC, SEO
Not sure whether your business would benefit more from PPC or SEO? Here we will break them both down, providing insight into where they fit within your marketing plan. A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a...
by Zany Marketing | Jun 14, PM | Ecommerce, EN-GB, Marketing, Marketing Mix, PPC, Social Media
A digital marketing strategy is an important part of the overall marketing mix of a business regardless of its size and whether or not it’s doing business online. Small business marketing for a local company can include many offline local advertising methods, but it...
by Zany Marketing | Jun 07, PM | Design, EN-GB
Different types of Websites Paying attention to website design is crucial to building your business. There are now nearly 1.7 billion websites online, which provide a lot of different types of websites to study, but also a lot of confusion over which type and design...
by Zany Marketing | May 31, PM | EN-GB, Marketing, PPC, SEM, Social Media
According to Search Engine Journal, results on page 2 of a Google search have less than a 1% click-through rate (CTR). It’s crucial to have a paid digital advertising strategy – one that will keep you in front of your customers. A paid digital advertising strategy...
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