by Zany Marketing | May 03, PM | Marketing, EN-GB, Social Media, Strategic Marketing
Social media and politics: 10 best practices for campaigns to know Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Posts and comments represent the modern-day...
by Zany Marketing | Apr 26, PM | Marketing, EN-GB, Strategic Marketing
1. Define your buyer persona. 2. Identify a persona group to engage. 3. Prepare research questions for your market research participants. 4. List your primary competitors. 5. Summarize your findings. 1. Define your buyer persona Before you dive into how customers in...
by Zany Marketing | Apr 19, PM | Ecommerce, EN-GB, Strategic Marketing
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their...
by Zany Marketing | Apr 12, PM | Marketing, Outbound Marketing, Strategic Marketing
1. Partner with companies that emit trust Some brands have worked really hard to get to where they are. Think of any big name like Toyota, Microsoft, or Nivea. Everyone knows these brands and most find them trustworthy. Why not leverage their strong presence to push...
by Zany Marketing | Mar 15, PM | Ecommerce, Inbound Marketing, Marketing, Strategic Marketing
Every company needs a marketing plan. It does not matter if it is a one-man company with only one employee or a company with thousands of employees in different countries. Marketing leads to sales. Without marketing, companies do not have enough income to stay open in...
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