by Zany Marketing | Apr 26, PM | Marketing, EN-GB, Strategic Marketing
1. Define your buyer persona. 2. Identify a persona group to engage. 3. Prepare research questions for your market research participants. 4. List your primary competitors. 5. Summarize your findings. 1. Define your buyer persona Before you dive into how customers in...
by Zany Marketing | Apr 19, PM | Ecommerce, EN-GB, Strategic Marketing
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their...
by Zany Marketing | Jan 31, PM | EN-GB, PPC, SEM, SEO
Social network marketing is important for companies of any size, but what it really is and how we can use it in the best possible way. This week we will discuss the importance of search engine marketing, especially paid campaigns (PPC) and website optimization for...
by Zany Marketing | Jan 24, PM | EN-GB, Marketing, Marketing Mix, Outbound Marketing
What is Traditional Marketing? Traditional marketing is any form of marketing that is not online. That is: printing, radio, direct mail, telephone and others as billboards. From newspapers to radio and then television, these platforms have always been used to approach...
by Zany Marketing | Jan 21, PM | EN-GB, Industry news, Zany Marketing
Zany Marketing was created with the goal to offer data-driven marketing solutions to European SME’s. These solutions, together with our creativity proposals, allow you to increase the visibility of your brand and reach the top of your market. With a multidisciplinary...
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