by Zany Marketing | Jul 26, PM | EN-GB, Marketing
The initial question is – why call something digital anthropology in the first place? People probably wouldn’t associate the discipline of anthropology with the studies of the digital, but if you think about it, anthropology was always a subject dedicated to the study...
by Zany Marketing | Jul 13, PM | Marketing, Educational, EN-GB
Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published. How much of this...
by Zany Marketing | Jul 05, PM | EN-GB, Design, Marketing
Landing pages tend to be perceived as a marketer’s secret tool by external audiences. When web designers says that they have put together a landing page it is often misinterpreted by the client, as just another web page. After all, what makes a landing page so special...
by Zany Marketing | Jun 28, PM | EN-GB, Design, Marketing, Strategic Marketing
So the first thing I would say with this, is that these steps or stages, are iterative (they are not necessarily in a linear fashion). So sometimes you’ll go back and forth between each of these different stages. So having said that let’s go into the first part. 1....
by Zany Marketing | Jun 21, PM | SEM, EN-GB, PPC, SEO
Not sure whether your business would benefit more from PPC or SEO? Here we will break them both down, providing insight into where they fit within your marketing plan. A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a...
by Zany Marketing | Jun 14, PM | Ecommerce, EN-GB, Marketing, Marketing Mix, PPC, Social Media
A digital marketing strategy is an important part of the overall marketing mix of a business regardless of its size and whether or not it’s doing business online. Small business marketing for a local company can include many offline local advertising methods, but it...
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