by Zany Marketing | May 03, PM | Marketing, EN-GB, Social Media, Strategic Marketing
Social media and politics: 10 best practices for campaigns to know Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Posts and comments represent the modern-day...
by Zany Marketing | Apr 26, PM | Marketing, EN-GB, Strategic Marketing
1. Define your buyer persona. 2. Identify a persona group to engage. 3. Prepare research questions for your market research participants. 4. List your primary competitors. 5. Summarize your findings. 1. Define your buyer persona Before you dive into how customers in...
by Zany Marketing | Apr 12, PM | Marketing, Outbound Marketing, Strategic Marketing
1. Partner with companies that emit trust Some brands have worked really hard to get to where they are. Think of any big name like Toyota, Microsoft, or Nivea. Everyone knows these brands and most find them trustworthy. Why not leverage their strong presence to push...
by Zany Marketing | Apr 05, PM | Marketing, Social Media
What is Email Marketing? Email marketing is a marketing strategy that converts prospects into customers and turns one-off customers into repeat customers. The Importance of Email Marketing Despite the growth of social media email remains the most effective way to...
by Zany Marketing | Mar 29, PM | Design, Marketing
What is Web Design? Web design is the resolution of problems. It’s much more than making the most diverse materials look appealing, web design is based on the creation of experiences and the appeal to emotions. The Importance of Web Design If they only had 15...
by Zany Marketing | Mar 15, PM | Ecommerce, Inbound Marketing, Marketing, Strategic Marketing
Every company needs a marketing plan. It does not matter if it is a one-man company with only one employee or a company with thousands of employees in different countries. Marketing leads to sales. Without marketing, companies do not have enough income to stay open in...
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