by Zany Marketing | Jul 05, PM | EN-GB, Design, Marketing
Landing pages tend to be perceived as a marketer’s secret tool by external audiences. When web designers says that they have put together a landing page it is often misinterpreted by the client, as just another web page. After all, what makes a landing page so special...
by Zany Marketing | Jun 28, PM | EN-GB, Design, Marketing, Strategic Marketing
So the first thing I would say with this, is that these steps or stages, are iterative (they are not necessarily in a linear fashion). So sometimes you’ll go back and forth between each of these different stages. So having said that let’s go into the first part. 1....
by Zany Marketing | Jun 14, PM | Ecommerce, EN-GB, Marketing, Marketing Mix, PPC, Social Media
A digital marketing strategy is an important part of the overall marketing mix of a business regardless of its size and whether or not it’s doing business online. Small business marketing for a local company can include many offline local advertising methods, but it...
by Zany Marketing | May 31, PM | EN-GB, Marketing, PPC, SEM, Social Media
According to Search Engine Journal, results on page 2 of a Google search have less than a 1% click-through rate (CTR). It’s crucial to have a paid digital advertising strategy – one that will keep you in front of your customers. A paid digital advertising strategy...
by Zany Marketing | May 24, PM | EN-GB, Ecommerce, Marketing, PPC, SEO, Social Media
If you have a thriving offline business, you are no stranger to marketing. However, the strategies for driving traffic to your online store can be a different challenge altogether. With your online store, you’ll be able to reach more prospective customers than ever...
by Zany Marketing | May 17, PM | EN-GB, Educational, Marketing, Strategic Marketing
Gamification techniques are now being used for various applications like corporate learning, health industry, induction training for skill learning, HR sectors, education, marketing, environmental consciousness, etc. Gamification techniques are now being used for...
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