by Zany Marketing | Mar 08, PM | Ecommerce, Marketing
Ecommerce, also known as e-commerce or digital commerce refers to the buying and selling of goods and services over the internet. Ecommerce is often associated with the sale of physical products on the internet, but can describe any transaction that is facilitated by...
by Zany Marketing | Mar 01, PM | Marketing, Zany Marketing
1. Access The Skills You Need Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many businesses. The skills your company needs are either hard to come by or too expensive. What’s more, it...
by Zany Marketing | Feb 21, PM | Marketing, Outbound Marketing, SEM
Advertising, at its core, is about winning people’s hearts. For a long time we had no data to measure precisely when this happened. When we buy an advertisement, in a newspaper or in a magazine, we can only calculate its circulation and make hypotheses regarding...
by Zany Marketing | Feb 14, PM | Educational, Marketing, Marketing Mix
Marketing Mix and the 4Ps of Marketing The marketing mix is a tool for considering the different elements needed to promote a brand or a product/service. This is one of the most important concepts in marketing. After all, what is marketing? Many marketing students...
by Zany Marketing | Jan 24, PM | EN-GB, Marketing, Marketing Mix, Outbound Marketing
What is Traditional Marketing? Traditional marketing is any form of marketing that is not online. That is: printing, radio, direct mail, telephone and others as billboards. From newspapers to radio and then television, these platforms have always been used to approach...
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